Digital Campaigns
Most campaign reporting is designed to look good rather than to be useful. Impressions go up, the client is pleased, and nobody can say whether it sold anything.
We run campaigns against a number that matters to your business: leads, bookings, sales, signups. That means the landing page, the tracking and the creative are all part of the job, because a campaign pointed at a bad page is money spent proving the page is bad.
What you get
Included as standard.
- Campaign strategy
The offer, the audience, the channels and the number we are trying to move.
- Creative
Ad creative in every format the platform needs, built to be tested against each other.
- Landing pages
The page the ad points at, designed and built to convert rather than reused from the site.
- Tracking and reporting
Conversion tracking set up properly, reported monthly against cost per result.